Explainer
How store closing sales work
A store closing sale is rarely run by the retailer. It is run by a liquidation firm under one of two structures, and which structure applies explains almost everything a shopper finds confusing about the pricing.
By The Retail Ledger · September 27, 2026
The two structures
Under an agency arrangement, the liquidator runs the sale as the retailer's agent for a fee plus expenses, and the retailer keeps the proceeds. Under a guarantee, the liquidator pays the retailer a guaranteed amount for the inventory and keeps whatever it realizes, taking the risk and the upside.
Under a guarantee the liquidator is selling its own goods, which is why the discount schedule follows its recovery model rather than the retailer's habits.
Why discounts start shallow
The schedule is designed to maximize total recovery, not to clear fastest. Early shoppers are the least price-sensitive and the assortment is at its best, so the optimal opening discount is often lower than customers expect, sometimes shallower than the store's own recent promotions. Discounts deepen on a planned cadence as the assortment thins, which is the same logic as the markdown cadence in normal trading, compressed into weeks.
Augmentation
Liquidators frequently bring in additional merchandise from outside the closing store, which is why a closing sale can contain items the store never carried. It is legal where disclosed and it improves recovery, but it means the assortment is not simply the store's remaining stock. Fixtures are usually sold separately at the end.
Questions
Who runs a going-out-of-business sale?
Usually a specialist liquidation firm, either as the retailer’s agent for a fee or under a guarantee where it buys the inventory outright.
Why are the first discounts small?
Because the schedule is designed to maximize total recovery, and early shoppers are the least price-sensitive with the best assortment available.
Is outside merchandise added to closing sales?
It often is, where disclosed. It improves recovery and means the assortment is not only the store’s own remaining stock.
Related: liquidation auction mechanics.