Data
Gap Inc. brand mix
The company is named after its smallest large brand. In fiscal 2025, Old Navy produced $8.66 billion of $15.37 billion in net sales, about 56 percent of the company, while the Gap banner itself produced 23 percent. Any inventory decision taken at Old Navy is therefore a decision about the majority of the company.
By The Retail Ledger · Fiscal year ended January 31, 2026 · September 27, 2026
| Brand | FY net sales ($M) | Share of company | Q4 net sales ($M) | FY comparable sales |
|---|---|---|---|---|
| Old Navy | 8,657 | 56.3% | 2,273 | +3% |
| Gap | 3,501 | 22.8% | 1,054 | +6% |
| Banana Republic | 1,916 | 12.5% | 549 | +3% |
| Athleta | 1,219 | 7.9% | 354 | -9% |
| Total | 15,366 | 100% | 4,236 | +3% |
What the mix implies
Old Navy is a value banner operating at scale, which means its inventory decisions are taken in units that dwarf the rest of the portfolio. A sizing program rolled out across Old Navy stores is a commitment of tens of millions of garments; the same program at Athleta, at $1.22 billion of sales, would be a rounding error by comparison.
That asymmetry explains why an assortment mistake at Old Navy shows up in the consolidated inventory line, as it did in 2022. The series is in the inventory tracker.
The company operated 2,474 stores at the end of fiscal 2025, plus roughly a thousand franchise locations. Comparable sales grew at three of the four banners that year; Athleta fell 9 percent.
Source: Gap Inc. fourth quarter and fiscal 2025 results release and Form 10-K for the year ended January 31, 2026. Free to reuse with attribution.