Explainer
Turnover and weeks of supply
Turnover and weeks of supply are the same fact viewed from opposite ends: how fast inventory moves, and how long the pile would last. Planners use the second, investors use the first, and both are early warnings.
By The Retail Ledger · September 27, 2026
The two measures
Turnover is cost of sales divided by average inventory: how many times the stock was sold and replaced in a period. Weeks of supply is inventory divided by the weekly rate of sale: how many weeks the current position would cover. A turnover of four is roughly thirteen weeks of supply.
Planners prefer weeks of supply because it is actionable at category level and reacts immediately to a change in rate of sale.
Why it leads margin
Inventory that is not moving has not yet been marked down. The slowdown appears in weeks of supply first, in markdown spend next, and in reported gross margin last, often a quarter or two later. A company reporting flat margin with rising weeks of supply is reporting the past.
That sequence is what makes the pairing of inventory and margin series useful, as in the 2022 margin analysis.
The comparison trap
Turnover is not comparable across formats. A grocery chain turns inventory many times a year; a jeweler turns it once or twice; an off-price buyer holding packaway deliberately turns part of its stock slowly. A number is only meaningful against the same company's history or a close peer, which is the method used throughout the dashboard.
Questions
How is inventory turnover calculated?
Cost of goods sold divided by average inventory for the period.
What are weeks of supply?
Current inventory divided by the weekly rate of sale: how long the position would last at the current pace.
Why does turnover fall before margin does?
Because slow-moving goods have not yet been marked down. The markdown, and the margin hit, come later.
Related: the cash conversion cycle.